-Performance + Experience- inspires new vitality in the integration of culture and tourism, -Immersive +- becomes a popular option for National Day travel

As technology continues to evolve, the landscape of immersive performances has seen remarkable diversity. During the recent “Golden Week” holiday, immersive shows took place in over a dozen cities nationwide, with VR experiences injecting fresh energy into the scene.

At a bustling shopping mall in Beijing’s Chaoyang District, a new immersive comedy titled “The Whole Comedy” is drawing in enthusiastic crowds.

Many attendees are expressing their thrill at being part of such a stage performance for the first time. They describe the experience as exhilarating and unique, highlighting how it requires actors to adapt in real-time and interact with the audience, creating a sense of inclusion in the unfolding action.

Ma Yueshu, the manager of a performance venue in Beijing, shared that tickets for these shows have consistently sold out throughout the holiday period. With immersive performances popping up in various cities, these productions are effectively bridging the gap between performers and spectators. By offering more engaging scenes and closer interactions, they enrich the audience’s experience.

Moreover, numerous tourist attractions and cultural initiatives are beginning to delve into spatial design specifically for immersive experiences. In Langfang, Hebei, a site that merges situational installation art with immersive stage technology provides visitors with an exciting new experience. This venue boasts 108 themed spaces for guests to explore and photograph, with up to 21 immersive performances occurring simultaneously.

Guests have expressed enthusiasm for the show “You Have or Haven’t,” which breathes life into characters from the classic “Dream of the Red Chamber,” allowing for personal interactions with the figures they have only encountered in literature.

Another participant noted the profound impact of a scene at the Zhang Yingchun Theatre, where a mother and child connect across time, evoking deep emotional responses. The sacrifices made for future generations resonate powerfully with the audience.

This year’s “Golden Week” also saw the much-anticipated immersive show “Blue Man Group” in Shanghai mesmerizing audiences with its unique combination of pantomime, rock music, percussion, comedy, dance, and multimedia artistry, creating a multi-sensory spectacle. Meanwhile, the VR experience “Parisian Ball,” located in Shanghai’s Huangpu District, has become a hit among younger audiences, allowing them to don full VR gear and blur the lines between reality and the virtual world—a concept that has resulted in impressive ticket sales.